Posted on January 4, 2010 - by Lisa Nalewak

Graphics for Business Professionals

This is the introduction for a series of articles on Graphic Design specifically written for Business Professionals.

Having frolicked on both sides of the design fence (as a consumer of graphic design, web design and printing services and as a provider of those same services), I know there are plenty of opportunities for misunderstandings that can minimize the efficiency of a vendor/client relationship. Most, if not all, of these situations are avoidable as long as each side takes a little bit of time to get to know the world the other lives in.

The goal of my Graphics for Business Professionals article series is to help business people understand the graphic designer’s world a little better. When a business professional is able to clearly articulate their desires and needs to a graphic designer, and when they have a solid understanding of the design process and the realities of creating graphic materials, they are better able to direct designers to achieve specific results. In return, designers are more likely to deliver exactly what the business professional wants — and more quickly, too. It’s a win-win situation.

Each Graphics for Business Professionals entry will discuss a particular design topic and discuss the fundamentals, with special emphasis on those issues most relevant to the business professional. Topics will range from specifics (What is RGB color, for example) to broader discussions (What is good design, anyway?).

Discussion on these topics is highly encouraged. While I may be somewhat wizened in the ways of graphics, my knowledge is limited to my personal experience, and for every topic I discuss, there are two others that people can teach me more about.

I also encourage readers to contact me with suggestions for topics you’d like to see included. This is, after all, a tool to help YOU do your job better, and I’m happy to delve into the graphics world to cover topics of common interest. (It doesn’t hurt that I like to talk either, so keep the ideas coming!)

Thanks for stopping by.

Go to 1st article in this series.